The Fletcher Group client, WNet, needed a complete rebrand in order to attract new members and retain current members. The non-profit organization was beginning to lose traction with the new generation of women coming into their target industry, financial technology. Though their mission remained the same, their name and identity needed to reflect the modern and dynamic market in which they competed. I worked directly with WNet board members through research, proposal, consensus, and execution to ultimately deliver a fresh, contemporary brand that resonates with today’s PayTech Woman.
- Name and logo research and trademarking
- Logo design iterations
- Mission messaging
- Established messaging voice and tone
- Color, font, photography, icon and illustration standards
- Custom illustration and photo editing to incorporate brand colors and design elements
