“Lynnette is both the creative heart and soul of the marketing team, and a mastermind of brand strategy and management. As a highly successful cloud-based contact center technology company, Contact Solutions was in need of a brand refresh that gave us a more powerful impact in a maturing market. It was remarkable to see Lynnette put her brand management expertise to work, defining a unifying “why” for the company’s increasingly diverse product portfolio, educating the executive team and gaining buy-in on the new direction, building all the creative elements needed to execute the new strategy, and embarking on a company-wide communications campaign to roll it out.

The very next year, Lynette did much of this again for the company’s innovative web and mobile digital engagement product, My:Time^TM, which needed a completely different look and feel. I could not be more impressed with Lynnette’s creative talent, and her ability to manage a content stream of literally 100s of pieces produced every year, juggling freelance designers to make it happen, and always taking on the most important work herself.

Lynnette was always more than a critical member of the marketing team, becoming a de facto leader when it came to the corporate culture. Her impact will always be way beyond what she produces in her marketing role.”

— Michael McShea,
Senior Vice President of Marketing and Product at Contact Solutions, a Verint Company
and
Senior Product Executive, Population Health Management at Philips Healthcare